Passed H.S.C. Examination (Arts/Commerce/Science) of Maharashtra State Board of Higher Secondary Education or any other examination recognized as equivalent thereto.

The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each course where the course of Internal Assessment and Semester End Examination. The learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internet Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. A learner will be said to have passed the course if the learner passess the Internal Assessment and Semester End Examination together.

SEM 1

SEM 2

1 EFFECTIVE COMMUNICATION I 1 EFFECTIVE COMMUNICATION II
2 FUNDAMENTALS OF MASS COMMUNICATION 2 INTRODUCTION TO LITERATURE
3 INTRODUCTION TO COMPUTER 3 INTRODUCTION TO MEDIA PSYCHOLOGY
4 HISTORY 4 POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM
5 INTRODUCTION TO ECONOMICS 5 PRINCIPLES OF MARKETING
6 INTRODUCTION TO SOCIOLOGY 6 PRINCIPLES OF MANAGEMENT

SEM 3

SEM 4

1 MEDIA STUDIES 1 INTRODUCTION TO ADVERTISING
2 CREATIVE WRITING 2 INTRODUCTION TO JOURNALISM
3 UNDERSTANDING CINEMA 3 RADIO AND TELEVISION
4 PUBLIC RELATIONS 4 PRINT PRODUCTION AND PHOTOGRAPHY
5 CULTURAL STUDIES 5 ORGANIZATIONAL BEHAVIOUR
6 ADVANCE COMPUTER 6 MASS MEDIA RESEARCH

SEM 5 (Ad)

SEM 6 (Ad)

1 COPY WRITING 1 FINANCIAL MGMT.
2 MEDIA PLANNING & BUYING 2 CONTEMPORARY ISSUE
3 CONSUMER BEHAVIOUR 3 AGENCY MANAGEMENT
4 BRAND BUILDING 4 ADVERTISING & MARKETING RESEARCH
5 ADVERTISING IN CON. SOC. 5 LEGAL ENVIRONMENT AND ADVERTISING ETHICS
6 AD DESIGN (Practical Paper) 6 DIRECT MARKETING
SEM 5 (Journalism) SEM 6 (Journalism)
REPORTING PRESS LAW & ETHICS
EDITING INTERNET & ISSUE IN GLOBAL MEDIA
JOURNALISM & PUBLIC OPINION BROADCAST JOURNALISM
FEATURE AND OPINION BUSINESS & MAGAZINE JOURNALISM
INDIAN REGIONAL JOURNALISM NEWS MEDIA MGMT.
NEWS PAPER AND MAGAZINE MAKING (Practical Paper) CONTEMPORARY ISSUE